To bring the tagline “Free the Fun” to life we created a fake organization called NOLAF that was dedicated to extinguishing fun of all types – especially the fun associated with Tostitos.
Thirty syndicated videos drove bloggers and Tostitos fans to the NOLAF website. Kick back and watch a few of those videos. Two of them were YouTube Most Viewed Videos Of The Day. Not too shabby, right?
Safe driving might be boring but it’s pretty smart if you want to save some money while saving your precious cargo.
We reminded moms they’re not just moms - they’re playmakers, contenders and ballers - in this series of TV spots and vertical videos for Under Armour and Kohl’s. And if you’re viewing this on your phone, skip past the first three videos to view the vertical spots - after all, they’re designed for your phone.
Did you know I’m bilingual? Sort of.
An English translation might help. So here it is.
Here’s to the originals. The pioneers. Not pretenders. The timeless. And fearless. The creators. The innovators. The go-getters. And here’s to those who know the difference. Legends aren’t born. They’re made. Jeep.
Cracking open an ice cold can of Corona Refresca helps you bring the tropics. Which is pretty awesome if you live in Des Moines or Akron.
What can be said about this viral phenomenon that you don't already know?
500 million Monk-e-Mails have been sent to date. AdAge called it, "history's third-greatest human achievement, after only democracy and Velcro."
Babies"R"Us needed a way to announce Heidi Klum’s exclusive new line of "Truly Scrumptious" apparel and accessories for toddlers. I needed to come up with something both sweet and chalky for my portfolio. Here's the result.
How do you relaunch a 125 year old brand that's seen as stodgy and quiet? You get loud and slather a city in simple messages. Then, when they least expect it, you encourage people to step into an interactive, motion-capture experience they share with the world. Btw, the line Life. To The Fullest. was first uttered by the remarkable Peter Toutant.
We came up with a way for Supercuts to act like rockstars in exchange for providing indie bands with some national exposure. Super cuts from Supercuts. My favorite part of the campaign are these fun, boxy online ads.
Somehow we convinced NBA fan favorite Brian Scalabrine aka, "The White Mamba", to help launch a coconut water based sports drink called Greater > Than. Everyone (including Brian) rejoiced when we received an NBA cease and desist letter.
The Gatorade Tiger launch was the most successful launch in Gatorade history because we fooled people into thinking Tiger Woods was going to the moon to play golf.
TV, print, viral video and a Tiger Moonshot Online Game resulted in millions of free media impressions, five million game plays in forty-five days and a ton of free PR.
They told me to write fun, 15 second TV spots to run during Dallas Cowboys games on a budget that wouldn’t cover a Taco Bueno meal for four. So I did. Don’t like it? Eat me.
Have you ever wondered if a man can run faster than a Vespa scooter? What about two Vespas? I wondered and came in second. But I think most people will agree I came in first where it counts. The heart.
